Speicher elektrisiert
The customer-centric, business-oriented view of my product
This series analyses electric mobility not from a marketing or pure technology angle, but as a real-world product system: How trust is built. How decisions are actually made. How long-term adoption emerges beyond specifications and branding.
The analytical basis is the experience of building one of Europe’s largest independent Škoda EV communities.
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Start with Why: How and why Speicher elektrisiert came about
The article shows how a clearly formulated purpose structures decisions and provides orientation in complex markets.
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How the Speicher elektrisiert business model is designed
Learn more about the business model of Speicher elektrisiert with the Business Model Canvas and Lean Canvas.
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The two central customer segments of Speicher are electrified
Get to know the two most important customer segments of Speicher elektrisiert: Technical Analysts and Joyful Explorers.
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Why the e-guide was created and how it works
I will show you how I use the Value Proposition Canvas to design my content, using my e-guide as an example.
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Success Story: E-Guide for ENYAQ and ELROQ
The success story demonstrates the measurable impact of the eight-part e-guide, with over 650,000 views, an exceptionally high like ratio and strong algorithmic relevance.
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Operating in a Niche – Strengths, Limits, Dependencies
Dieser Beitrag erklärt, warum die Nische das Projekt stark gemacht hat, aber auch welche strukturellen Grenzen und Abhängigkeiten seine Weiterentwicklung limitierten.
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Innovation Excursus: Desirable, Feasible, Viable – and Why the Pivot Follows Logically
This section places Speicher elektrisiert within a well-established innovation framework. The analysis explains why the model worked, where it reached structural limits, and why further development was not only reasonable but necessary.
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Ending at the Peak – Why a Successful Model Leaves Its Original Context
Ending a model while it is performing well may seem counterintuitive. Yet this is precisely where the difference lies between something that fades out and something that evolves.
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Explore and Exploit – Pivoting Toward Viability
After deliberately closing the previous model, the question is no longer whether the journey continues, but how. The pivot is not driven by disruption or loss of relevance. It follows a structured analysis.
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Widen the Horizon – New Contexts, New Markets
The previous focus was deliberately narrow. Speicher elektrisiert was designed as a niche project with a clear scope, a consistent method, and a well-defined audience. That focus enabled depth, credibility, and measurable impact. At the same time, focus always implies exclusion.
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What I Learned – About OEMs, Markets, and User Perspective
Working in a narrowly defined niche for several years means observing a system from within, not from a distance. Decisions are no longer evaluated theoretically, but through their real-world effects. Features are not judged by specifications, but by how they are used. Communication is not measured by intent, but by what actually reaches users.