Track Record

• Built Europe’s largest independent Škoda-EV community (40,000 users, 7.7M views)
• Speaker, Škoda Board Committee (Vorstandsausschuss Customer) – CEO endorsement: Klaus Zellmer, Škoda Auto
• Published frameworks (Trust-Friction Framework, JTBD applications)

CEO Klaus Zellmer (public statement): „In exactly this mission—to achieve the best for our customers—you helped us, Matthias. This balance between customer perspective and our role as a manufacturer is what distinguishes your work.“

How I work

Speicher elektrisiert was systematic customer insight, not a content project.

Over 4 years:

• 320,000 views/month
• 170,000 people reached each month
• 2,000 comments, 400 emails, 100 DMs/month

This provided structured access to customer feedback that traditional market research doesn’t deliver.

From this emerged frameworks:

• Paradox of Car Ownership (bought for exceptions, judged on everyday)
• Production Line = Customer Journey (systematic process analysis)
• Trust-Friction Framework (trust as multiplicative variable)
• Listen. Learn. Act. (methodology in 3 words)

These frameworks are industry-agnostic applicable wherever product, market, and user behavior intersect.

Professional Experience

15+ years in Product Strategy, Digital Transformation, and disruptive business models: Software, SaaS, Energy, Mobility, Banking, Public Sector

Building value streams, product portfolios, organization-wide transformation processes.

Where I add value

Typical roles:

• Strategic Advisory (direct with CEO/CPO)
• Product Strategy (Senior IC, no people management)
• Customer Experience & Adoption
• Ecosystem Development
• Interfaces between Product, Market, Communication

Current specialization: E-Mobility, Charging, Energy.

Regions

Denmark, Norway, Sweden, Germany, Austria, Switzerland, Netherlands

Available for: Trial (4-8 weeks), Mandate (3-12 months), Permanent.