Articles &
Analyses

Precise. Neutral.
Methodical.

I combine product strategy, user behaviour and market logic to make clear decisions.

Speicher elektrisiert – the business perspective

You probably know me as an expert on Skoda electric cars. With my channel, I have built up the largest Skoda EV community in Europe and earned myself the status of Mr Skoda. Since 2025, I have been producing content full-time and trying to make a living from it. But what is the business model behind it?

  • Start with Why – How and why Speicher elektrisiert came about

    Start with Why – How and why Speicher elektrisiert came about

    The article shows how a clearly formulated purpose structures decisions and provides orientation in complex markets.

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  • How the Speicher elektrisiert business model is designed

    How the Speicher elektrisiert business model is designed

    Learn more about the business model of Speicher elektrisiert with the Business Model Canvas and Lean Canvas.

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  • The two central customer segments of Speicher are electrified

    The two central customer segments of Speicher are electrified

    Get to know the two most important customer segments of Speicher elektrisiert: Technical Analysts and Joyful Explorers.

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Coming soon:

Part 4: The strengths and risks of a niche provider

Part 5: A condensed analysis to conclude

Part 6: An outlook for the future and two possible paths