This article explains the logic behind the e-guide. It shows why a structured, modular knowledge format became necessary, which user needs it addresses and how the Value Proposition Canvas describes how the product works. The e-guide is not a classic information video, but a systematic learning format for ENYAQ and ELROQ.
Table of Contents
Initial situation: Mature market, new users, changing requirements
The number of vehicles on the road is high. The second model generation (ENYAQ / ELROQ) is reaching a broad user base. Several software updates have changed the behaviour and operating logic.
At the same time, the composition of users has shifted. Early users consisted mainly of technical users who were willing to learn the ropes in depth.
Today, another group dominates: Joyful Explorers. These are users who want a reliable electric car for everyday use without having to deal with system architectures, software logic or dependencies in detail.
There is also a second important aspect:
More and more prospective buyers want to know how the vehicle actually performs, beyond marketing promises and traditional reviews, before making a purchase.
They are not looking for a glossy presentation, but a realistic assessment:
How does the vehicle perform in everyday use? What can be reliably reproduced? Which settings are relevant? Where are the limits?
Official documentation is extensive but complex. Dealers can only explain parts of it when handing over the vehicle. Reviews usually cover individual topics, not the entire system.
The E-Guide is therefore being created in response to a mature market with new requirements: a systematic format for users and buyers who are looking for clear, reliable guidance.
User needs: Structure instead of fragmented individual information
The Value Proposition Canvas shows the central logic behind the e-guide.
Users need a format that provides guidance before and during use of the vehicle.
Customer jobs
- Understanding functions and settings in everyday terms.
- Realistically assessing the vehicle before purchase.
- Compensating for handover deficits.
- Classify error messages and displays.
- Reliably plan charging, travel and winter operation.
- Use complex functions without technical depth.
Pains
- Scattered information in forums, videos and documents.
- Unclear dependencies between functions.
- Different software versions, confusing changes.
- Text-heavy manuals.
- Incomplete or hectic vehicle handovers.
- Reviews do not show the technical or everyday critical depth
- Marketing promises are not enough to assess real benefits
Gains
- A complete, structured overview
- Security before and after purchase
- Clear recommendations for action
- Everyday classification instead of advertising promises
- Reusability with updates
- Orientation independent of dealers or forums
The product logic: a modular learning path, not a video format.
The e-guide consists of eight parts. Each part covers a functional topic, such as charging, efficiency, assistance systems, winter operation or settings.
The structure follows three principles:
- Modularity
Each part is self-contained. Users can select the topic they need.
- Suitability for everyday use
The content is based on real-world usage, not laboratory values.
- Reduction without loss of information
Complex functions are explained in a way that is understandable without losing precision.
This logic corresponds to your professional approach: modelling complex systems, recognising patterns and translating them into usable decision-making structures.
Products & Services: What the E-Guide provides
The e-guide is a product, not a video series. It covers the entire system.
- Eight-part, systematically structured video guide
- Clear structure across all topics
- Everyday explanations of key functions
- Recommendations for settings and operation
- Classification of typical error messages and displays
- Guidance for purchase, handover and use
- Supplementary content via blog and website
Pain Relievers und Gain Creators: Why E-Guide works
Pain Relievers
- Consolidation of all relevant topics in one format
- Relief during vehicle handover
- Clear classification of displays and error messages
- Guidance for complex or rare usage situations
- No need to search through manuals or forums
- Reduction of uncertainty during purchase and use
Gain Creators
- Complete learning path instead of individual answers
- Realistic expectation management
- Better use of the vehicle through structured knowledge
- Immediate applicability
- Reuse with software updates
- Confidence in critical everyday topics (winter, travel, charging)
The success confirms this logic:
The eight parts have together achieved over 650,000 views and have an enormous long-tail effect, as they remain valid for all new Skoda deliveries.
Summary
The e-guide is being developed at a time when the user base is broad, the demand for information is high and system complexity has increased.
It provides guidance for anyone who wants to use or purchase an MEB vehicle.
It is not a random product, but rather a systematic response to a real market need: clear, reliable, everyday information in a single format.