The previous focus was deliberately narrow. Speicher elektrisiert was designed as a niche project with a clear scope, a consistent method, and a well-defined audience. That focus enabled depth, credibility, and measurable impact. At the same time, focus always implies exclusion. Other manufacturers, markets, and product approaches remained outside the public work, even though they were analytically observed.

A market in transition

With the conclusion of the original model, space opens for expansion. Not as a change in direction, but as a continuation of the same thinking in a broader context. The method is not tied to a single manufacturer. It is transferable. And the market is larger than any single ecosystem.

The global EV market has shifted significantly in recent years. While many European manufacturers have spent a long time managing transformation, legacy structures, and internal trade-offs, new OEMs have entered the market with different starting conditions. Shorter development cycles, clearer software strategies, and a stronger focus on integrated user experiences are especially characteristic of Chinese manufacturers.

At the same time, the landscape is no longer a simple comparison between established European brands and new China-only entrants. Hybrid models are emerging that combine industrial scale with European brand leadership. These constellations are likely to shape the next phase of electromobility.

This is not a value judgment. It is a market observation. But it changes what explanation, interpretation, and communication need to deliver. New products create new questions. Users need to understand systems, not just vehicles. Customer Experience is no longer defined by hardware alone, but by the interaction between software, services, and real-world usage context.

This is exactly where a new field of impact emerges.

Why the approach remains relevant

The work of recent years was never limited to explaining individual vehicles. It focused on understanding user behavior, decision logic, and real-world usage within complex systems. That perspective remains relevant across manufacturers and markets.

Independent, method-driven analysis is particularly valuable in environments characterized by rapid innovation and international scaling. New products raise new questions. Users need clarity, not just information. Trust is built through consistency and realism, not volume.

Customer Insight and Customer Experience therefore become strategic assets rather than marketing concepts. Organizations that integrate them early and systematically gain long-term advantages.

Conscious recognition instead of confrontation

Looking at other OEMs does not imply devaluing the previous context. On the contrary. The years spent in what was informally referred to as the “Skodaverse” created a deep understanding of product development, organizational logic, and real-world user behavior. This knowledge is a strength. It enables comparison, contextualization, and differentiation.

New manufacturers, particularly from China, bring different strengths to the market: speed, integration, and a willingness to reduce complexity. At the same time, they face the challenge of building trust in new markets and navigating cultural and regulatory differences. This is where independent, credible analytical formats become especially valuable.

The same applies to European brands that are now part of Chinese automotive groups. In these hybrid constellations, clear translation between product logic, user expectations, and market reality becomes even more critical.

From content to collaborative context

As the horizon expands, the role of the format evolves. The focus shifts from accompanying individual products to enabling structured translation between product, user, and market. This opens new forms of collaboration: continuous feedback loops from real usage, early identification of systemic patterns, and structured reflection of user expectations.

Content becomes an instrument rather than an end in itself. Its value lies in enabling better decisions, more realistic product positioning, and sustainable customer relationships.

Looking ahead

The horizon widens, but the principles remain unchanged. The method stays consistent. The standards remain high. What changes is the context in which this work is applied.